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The Visual Rhetorics of the Supreme Being

April 16th, 2008

Dutch publisher Onomatopee has in their catalog this interesting poster/pamphlet:

Cover of the pamphlet

The logos face of the poster

Text by Max Bruinsma and design by the Strange Attractors.

I find it interesting how the attributes of each of the companies which logos are mimicked highlight a few of the many characteristics attributed to the concept of God: Lego brings up God’s aspect of kindness, perhaps, while IBM suggests an all-knowing, designer-of-huge-things God.

Oddly enough, I’m not sure of exactly how Google’s God echoed upon me. I think the logo design itself isn’t as strong as the brand name for Google as it is for older companies, or companies that rely in a heavier way to the visual presentation of their names (as Coca-Cola most certainly does).

I hope this is isn’t offensive to anyone. : )

* The simple header in Onomatopee’s website is nice; very ‘soundful‘ in a strictly typographic fashion.